Signal
A deliberate gem tap or double tap. Recorded as strong interest and weighted by your authority score.
Signals
Taste that brands
can actually use.
Every gem, Wish, share, and dwell becomes demand intelligence. Not a shop. No cart. No checkout. No prices. Your profile stays yours. Brands buy aggregated signal, not a private dossier.
What a signal is
Five ways your taste is counted.
Wish
Bookmark a piece into your Vault. Medium intent brands can read as lasting taste.
Share
Send a piece onward. Strong cultural proof that something is worth circulating.
Dwell
Looking counts. A view is recorded only after about 2 seconds of attention, so brands see real linger, not skim.
Pass
Swipe down to soft-skip. The feed learns what is not for you without turning discovery into a reject game.
The loop
01
You explore
Rooms surface unreleased designs. You browse, linger, Pass, Wish, or Signal.
02
Mystré weighs it
Authority score rises with consistent taste. Stronger fingerprints carry more weight.
03
Brands decide
Indie brands read aggregated intent before manufacture: what to make, for whom, how much.
What brands see
The same six metrics from the brand portal.
When you Signal in the app, you are feeding the demand view brands pay for: intent rates, audience breakdown, and timing. Not fake live charts. Real experiment analytics.
Views
Only after ~2s dwell, so skim does not count as demand.
Avg dwell
How long people actually stay with a design.
Save rate
Wish / Vault intent versus total views.
Signal rate
Strong gem / double-tap interest, authority-weighted.
Shares
Cultural circulation beyond the private feed.
Re-views
Pieces people come back to before deciding.
Your authority compounds.
Profile shows your authority score and signal count. Consistent taste makes later Signals count more when brands decide what to greenlight.