◆For brands · Unreleased designs

Know beforeyou make.

Put a design you have not made yet in front of people browsing fashion. Read what they did, with the numbers, before you commit to a run.

Brand portal
Overview
Designs
Tests
Results
Products
Designs under test
Wool overshirt
Linen shirt
Wool overshirt · Which colour: olive, black or camel?
212people saw it+1
Too earlyFirst readSolidStrong
VersionDibs per 100rangePass
Olive11 (7–16)9
Black8 (5–13)12
Camel4 (2–8)21
The call
Olive. Camel is behind by more than chance would produce, and the people who passed it named the colour.
Why people passed camel
The colour63%
The fit21%
Not my style16%
MUnreleased
Your brand
Wool overshirt
Dibs$180
LikeSaveSharePass

From a design you have not madeto a decision you can defend.

01
Add a design you have not made

Photos, versions that differ by one thing, and a plan only you see.

02
It goes in front of people

In the app’s Unreleased feed. Nothing for sale. Like, save, share, pass, or Dibs.

03
Read the result

Counts of people, with ranges. First read at 30, solid at 100, strong at 400.

04
Make it, and tell them

A report in your name, and the list of people who called Dibs.

Designs · Wool overshirtDraft
Photos
Versions · each differs by one thing
Olivethe design
Blackcolour
Camelcolour
The plan · Camel
· private
Planned price$190shown on Dibs
Cost to make$61
Minimum per colour300
Lead time12 weeks
DropMarch
Only the planned price ever reaches the app.
01 · Add a design you have not made
The problem

Every run is a betplaced blind.

Minimums are set per colour. Three colours at 300 is 900 units, paid up front, before anyone outside the studio has reacted.

Who reacts
AFTER THE ORDERBEFORE THE ORDERSTRANGERSFOLLOWERSInstagram pollPre-ordersFocus groupInfluencer seedingJust launchMystré
Instagram pollYour followers, one tap. It tells you what the people who already like you like.
And when
What you get

Every result includes

In their words

“We ordered three colourways of the same coat because nobody in the room could agree. Two sold through. The third is still in the storeroom a year later, and that one colour cost more than the whole test would have.”

SM
Sanya Mehta
Founder, Auro Studio
What Mystré is

Demand intelligence,for people who make things.

01
One feed, two kinds of card
Live cards are real products, bought on the brand’s own site. Unreleased cards are designs that do not exist yet, with Dibs.
02
Nothing for sale on a test
No price tag, no cart. Mystré never sells clothes, holds stock, or takes a payment.
03
Every number is a person
Ten looks count once. Rates come with ranges. Groups too small to mean anything are not shown.
04
Your plan is yours
Cost, margin, minimums and lead time never leave your portal. People see the planned price on Dibs, nothing else.
Questions

Straightanswers.

No. An unreleased design shows with no price tag and nothing to buy. People can like it, save it, share it, pass on it, or call Dibs, which means “tell me if this gets made.”

They see the planned price on the Dibs button, because wanting something at $180 is a different answer from wanting it at $80. Nothing else from your plan reaches the app.

Whoever browses the Unreleased feed. The result reads your stated customer first, with everyone else beside it, and says plainly that the sample is not controlled.

It runs until the decide-by date you set, then takes itself out of the app. What you can read depends on how many people have seen the design, not on how many days have passed.

Yes. Two to four versions of one design, each differing by one thing, or several designs with a cut line. When a gap could be chance, the result says “too close to call.”

Pricing is on request while the first brands run their tests. Ask for access and we will talk it through with you.

Ready?

Stop guessing.Start knowing.

Tell us about your brand and what you are deciding. We read every request and reply by email.